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Retail Innovation

Innovation in retail services

We continuously strive to optimise the balance between supply and demand at our centers.

We anticipate our customers' expectations to create unique, one-of-a-kind experiences to bring dynamism to customer footfall.

Customer knowledge

Keenly aware of the ever-changing nature of the retail sector, MERLIN is always on the lookout for new concepts and operators that enable us to offer the best shopping and leisure options.

We work with institutions that promote innovation and entrepreneurship to try out novel ideas and bring to life those that are most in line with our strategy for spaces.

Innovation and Big Data

Knowing our visitors' habits and needs is a key part of being able to provide them with an agile and direct response, and to help our retailers gain a better understanding of what the customers of our centers expect from them.

That's why MERLIN has developed Big Data projects that provide a 360-degree perspective of shopping behaviour before, during, and after a transaction. In an increasingly phygital world, this aids us in providing better experiences and increasing visit frequency and duration.